LET'S BUILD A BRAND
The launch of Crooked Beverage Company in Minnesota
BRAND DEVELOPMENT & IDENTITY
Maddie developed the entire Crooked brand, all 9 SKUs, can design, packaging, brand guide, colors, fonts, messaging, tone and voice.
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Fundraising & Corporate Capitalization efforts: Responsible for all pitch decks, investor decks, slicks, and meeting content
PACKAGING & RETAIL READINESS
Designed, priced, negotiated, and selected vendors for the production of cans, cases, posters, and all assetorial needed items to launch our beverage company. From branded tape for online orders, to floor clings at your local grocery store, to the way it looks on the shelves.
B2B & B2C ACQUISITION
Acquired new customers and retailers through various marketing channels including Meta advertising, events, Google Ads, flyers, posters, email campaigns and more.
RETAIL ENABLEMENT
Driving sell-through, through Point of Sale placement, training, tastings, distributor relationships, and managed all asset creation for merchandising across 8 categories of reatilers.
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Went from 0 to 500 stores in 5 months across Minnesota.
EVENT STRATEGY & EXECUTION
Made Summer 2023 a Crooked summer with building as much brand awareness as possible throughout Minnesota! Partnered with organizations in MN to help spread awareness.
PUBLIC RELATIONS & MEDIA
Managed, drafted, and launched press releases. Managed, maintained, and helped curate media relationships. Editorial responses and publishing. Event media and interviews.